Flow Labs Announces New Data Partnership with Geotab ITS to Deliver In-Depth Freight and Commercial Traffic Insights for Agencies

The new partnership expands Flow Labs’ already robust data sources to include detailed insights of freight and commercial vehicles, helping traffic managers improve safety, reduce congestion, and lower environmental impact on their roadways.

OAKLAND, California, July 19, 2024 – Flow Labs, a transportation software technology leader specializing in Artificial Intelligence (AI) that makes roads cleaner, clearer, and safer, today announced a new partnership with Geotab Intelligent Transportation Systems (ITS), a Geotab business unit providing governments and organizations with actionable, real-world insights to improve their transportation networks. The collaboration will build upon Flow Labs’ already extensive data sources to offer new performance metrics and eventually platform features for freight and commercial vehicle insights, so that traffic managers can address safety, congestion, and environmental impact on their roadways.

"At Geotab ITS, our mission is to equip partners and transportation professionals with the tools and solutions they need to make data-driven decisions,” says Nate Veeh, Associate Vice-President, Geotab ITS. “By partnering with an innovative company like Flow Labs it allows us to do this more effectively, thus creating value-added data offerings that are unique in the market. We believe that supplementing our contextual and reliable fleet and freight data into the Flow Labs platform will provide a solution rich offering to help address traffic safety, sustainability and performance.”

From rideshare vehicles to delivery vans, freight trucks to transit buses, Geotab ITS works with anonymized and aggregated data from over 50,000 commercial fleet customers and 3,000 government agencies to capture, measure, and analyze their connected vehicle (CV) data. Globally, Geotab ITS leverages data from more than 4.3 million commercial fleet vehicles, generating over 75 billion data points daily. In North America alone, Geotab’s connected vehicles provide CV data coverage for approximately 99.9% of primary roadways across the continent.

“Geotab ITS data streams offer the most comprehensive view of commercial and fleet vehicle activity across the U.S.,” said Jatish Patel, CEO and Founder of Flow Labs. “By integrating these data sets into our AI platform, we’re delivering unrivaled traffic insights that not only enhance safety and reduce congestion, but they can also provide both economic and environmental benefits for agencies as well.”

Flow Labs’ digital twin platform uses AI to enrich and integrate multiple data streams including signal data, detection data, and connected vehicle data from a range of partners, into a comprehensive traffic management platform that optimizes traffic flow, traffic safety, and environmental emissions while enhancing overall regional mobility. 

With Geotab’s data, the Flow Labs platform can now provide traffic managers and modelers with a historical breakdown of roadway use by vehicle type, class, vocation and industry. This gives engineers the ability to analyze and understand interactions between freight and passenger vehicles, offering valuable insights for optimizing traffic management strategies and improving operational efficiency. Patel said, “With these new data sets, agencies now have the ability to increase the efficiency of freight routes and assess the impact of freight traffic on road capacity, improving overall traffic management.” 

For agencies focused on Vision Zero goals, this partnership also expands Flow Labs’ unsafe behavioral insights including Harsh Events such as harsh braking, harsh acceleration and harsh cornering, and provides a comprehensive view of how freight interacts with all road users, including pedestrians and bicyclists.

“This partnership enhances Flow Labs' lead in providing crucial insights for traffic managers that need to manage their roads and gives them crucial data on how freight and commercial vehicles are impacting their networks,” said Patel. “It paves the way for new and innovative strategies to manage congestion and keep traffic flowing smoothly.”